Area Sales Manager Northern and Central Sweden

Who we are. What we do.

We are Bystronic – a global technology company passionate about shaping the future of industrial manufacturing. We want to work with people who support us in creating new possibilities for connected sustainable production worldwide.
As a leading partner for solutions for sheet metal and material processing, we combine laser cutting technology, press brakes, automation, and software with innovative laser applications for new materials and processes.

The sales region covers Northern Sweden, with key locations spanning from south to north: Hudiksvall, Sundsvall, Umeå, Skellefteå, Östersund, Luleå, and Kiruna.

What you will be doing

• Maintain and nurture relationships with regional Bystronic customers, continually assessing their needs for new equipment, software, and educational resources to ensure satisfaction and repeat business.
• Identify, contact, and develop new customer prospects to expand the customer base and drive growth.
• Lead the machine sales process from initial need identification to final order, effectively utilizing internal resources such as Sales Support and Project Management to ensure a smooth and successful sales journey.
• Prepare and execute machine demonstrations in collaboration with reference customers and the Bystronic demo team.
• Provide a fact base for and support the creation of the local area sales budget
• Deliver high activity levels, including customer visits, prospect contacts, and customer demos, ensuring all accounts in the region are regularly visited and contacted to never miss a business opportunity.
• Proactively share developments and changes in the market, competitor activities, and customer preferences, such as product features and educational materials.

Your education & experience

• Minimum 3-5 years of hands-on experience with direct sales in the metal sheet or capital machinery industries.
• Strong background in electro-mechanical engineering.
• Proven track record in achieving/exceeding sales targets and market development in the capital machinery sector.
• Proficient in task and project management, with basic PC skills (CRM software, Excel, PowerPoint, BI Tools).
• Fluent Swedish and conversational in English.

What you need to succeed

• Excellent networking, negotiation, and strategic prospecting skills.
• Outstanding interpersonal and communication skills.
• Strong problem-solving abilities and a customer-focused mindset.
• Willingness to travel a minimum of 80% of the time within the specific region, with occasional travel outside the region.

What’s in it for you

• Company Car.
• Management by Objectives/MBO (Variable Bonus).
• You meet international and interdisciplinary projects and collaboration and a great, committed, high-performing team with mutual feedback.
• We are a fast-growing, international company that is fully committed to innovation, and we cultivate a positive, open corporate culture.
• Actively shape your future: strong focus on personal and professional development and the opportunity to continuously develop yourself (internal and external trainings).

People power our purpose

Imagine working in an environment that helps move the company to the next level, where your passion, values, and skills are integral to impacting industrial manufacturing and beyond. At Bystronic, this can become your reality. Our people are the edge to drive and nurture our ambitions and continued success. Together we have created a culture where our people are central, inspiring us to make decisions that best serve them and are aligned with our purpose. As much as we are in a technology business, human beings drive real change.