German Brand Awards 2024

News Bystronic wins two awards at the German Brand Awards 2024

The German Brand Awards were presented in mid-June. Bystronic was awarded two prizes in the “Excellent Brands” category.

The prize for successful brand management

Initiated by the German Design Council and adjudicated by a jury of high-profile experts in brand economics and brand science: Awarded since 2016, the German Brand Award claims to make brand success visible in an extraordinary way and rewards professionalism and creativity in brand management. It recognizes, showcases, and honors extraordinary brands and brand creators, promoting not only winners but also their respective industries.

The jury comprises independent and interdisciplinary experts from corporations, science, consulting, services, and agencies. Submissions are evaluated based on criteria of originality and typical brand features, brand perception, differentiation from the competition, and target group relevance.

This year, 1,300 brands from 19 countries applied for this renowned distinction.

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Bystronic creates a living brand and wins

Bystronic has laid the strategic foundation for a living brand. The strong living brand reflects the company's development from a technology company in the sheet metal processing industry to a solution provider and ensures preparedness for the challenges of the future. The new brand identity is evident in everything Bystronic creates. This behavior is characterized by the attributes “trustworthy, passionate, and empowering.” These are the criteria for a consistent, unique brand experience.

Effort is rewarded

The development towards a living brand has now been recognized. Bystronic was distinguished as the winner in two categories, “Corporate Brand of the Year” and “Excellent Brands: Industry, Machines and Engineering.” The awards emphasize the success and the innovative power of the brand. They are evidence of the continuous development and engagement of the entire team at Bystronic. 

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“Focusing on customer benefits”

The jury's reasoning for the awards is as follows: “Bystronic has not only proven itself as a traditional manufacturer, but also shines today as a holistic solution provider. The realignment manifests itself in a human and simple corporate design that is consistently geared towards a sustainable future across all touchpoints. The brand lives and breathes innovation by focusing on customer benefits and inspiring with a lively brand appearance.”

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